MEGAN GROKKS!.. MCLUHANS 100th, and a BIT of GROKKING! CAKE!

http://www.niemanlab.org/2011/07/webs-and-whirligigs-marshall-mcluhan-in-his-time-and-ours/

note to all “transmedia Storysellers” who pine on about narratives and story matters  etc….

“And so are our media, made newly social. Facebook and Twitter and Google+ and all the rest swim with time’s flow, rather than attempting to stanch it. And they are, despite that but mostly because of it, increasingly defining our journalism. They are also, as it were, McLuhanesque. (Google+: extension of man.) Because if McLuhan is to be believed, the much-discussed and often-assumed human need for narrative — or, at least, our need for narrative that has explicit beginnings and endings — may be contingent rather than implicit. Which means that as conditions change, so may — so will — we. We may evolve past our need, in other words, for containment, for conclusions, for answers.”

this aint gonna go over well with you writers trying to cash in on transmedia futures.. but hey. enjoy the ride.

Megan, i “feel” you.;)

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