I like much of what Im reading here, reminds me of what others and i did in the 80s-early 90s with media brands and conciets…IPS etc.
I find it a little ODD that “someone named Jeff” would say that Agencies Dont have creatives that THINK this way… but, to each his own way to storySELL themselves. I wouldnt be so presumptious…
Anyhow… These guys want you to see they “get” it. that they spent the conference seat money wisely this year… and maybe they did.
read, comment, enjoy some M+ Ms 🙂