Yeah, I couldnt believe it either. Other than one reference to some “rich like me” pyramid scheme book, none of the transmediates has “coined” the term yet and is babbling it all around LA. So considering I “did” most of the stuff you’all are doing this decade, in the last one, it seemed a good to grab. So I did.
Storyselling 101. I’ll be planning the seminars next. Really.